Ask three agencies for a website quote and you may get three very different prices. That's because "a website" can mean anything from a simple one-page site to a complex platform with bookings, payments and integrations. Here's what actually affects the cost.
The main cost factors
1. Number of pages and amount of content
More pages mean more design, writing and setup. Who provides the content, you or the agency, also affects the price.
2. Custom design vs template
A template is quicker and cheaper. A custom design is built around your brand and customers, and usually performs better.
3. Features and functionality
Online booking, payments, member logins, quote calculators and multi-language support all add development time.
4. Integrations
Connecting your website to your CRM, accounting software, booking system or email marketing tool adds value, and some cost.
5. eCommerce
Online stores need product setup, payment gateways, shipping rules and GST settings.
6. Ongoing costs
Budget for domain names, hosting, security updates, backups and support. These are often left out of the initial quote.
How to compare quotes
- Check exactly what's included: pages, features, content and training.
- Ask who owns the website and the code once it's paid for.
- Ask about hosting, maintenance and support costs after launch.
- Check whether SEO basics and accessibility are included.
- Ask to see similar work they've done.
The cheapest quote isn't always the best value. A website that brings in enquiries pays for itself; one that doesn't is expensive at any price.
We give every client a clear, written quote with no hidden costs. Request a free consultation to discuss your project.
Written by
Techbellys Team
Software, web and AI specialists helping Australian businesses grow.